The concept of Vinovore is to celebrate the growing number of female winemakers in a male dominated industry and do it in a whimsical, playful, educational and unique way. There’s something else that makes Vinovore unique compared to other wine shops…and its this wine tasting chart, kind of like a Chinese zodiac, that helps shoppers find the perfect wine based on their characteristics. An Orange Tiger, for example, is daring and alluring. A Purple ape is saucy and kinky.